Eating meat and fish vecessarily involves cruelty to other living Essay

Eating meat and fish vecessarily involves cruelty to other living creatures. Vegetarianism should be made compulsory - Essay Example People that follow such diet are referred as vegetarians, and are found mostly in Asian countries that are dominated by Buddhism and Hinduism religions that assert humans to live on a plant-based diet. (Portmess, 2001) A number of variations have been observed in the abovementioned dietary practice, in terms of exclusion or inclusion of poultry items. It is observed that a minority group of vegetarians, animal lovers, and religious experts has asserted the fact that an omnivorous diet is a symbolic way of showing cruelty to animals. Such a notion has been contradicted by a multitude of observable facts that will be discussed in this paper. It is observed that such a notion has been influenced by a number of ethical, emotional, and religious factors, rather than scientific or rational reasons. In this regard, such statement cannot be scrutinized through rational understanding. Still, it is observed that some animals that produce meat are sacred in some religions, and societies following such religions consider meat-related products as an act against the word of God. (Fox, 1999) Such a statement can be contradicted by the analysis of human body that is created according to the requirements of a meat-based diet. Digestive system of the human body is very effective in terms of digesting meat-based, as well as, vegetable-based diet, and therefore, it would be ridiculous to say that eating meat-based diet is against the word of God. Moreover, natural ecosystem is one of the major examples that oppose the abovementioned statement. It is the rule of nature that stronger ones kill and eat weaker ones, and it is very essential for the continuity of animal kingdom. In this regard, if the vegetarianism will be made compulsory, survival will become one of the problems of human beings, as animal population will multiply and be ten times greater than the human population. (Spencer, 2004) Statement of vegetarians is supported by

Choice of operating system Case Study Example | Topics and Well Written Essays - 1000 words

Choice of operating system - Case Study Example Starting with Windows NT Build 1 and Windows 3.1, it has now progressed to Windows Vista Ultimate Edition and Windows NT Build 6. The decision to use and adhere to Microsoft operating systems, whether on the corporate network or individual, non-networked computers, was largely predicated on the fact that the popularity of the product implied that the majority of software manufacturers designed their own products for compatibility with Microsoft. In other words, the decision was not one which was consciously made by the ICT department on the basis of the quality superiority, or cost effectiveness, of the operating systems in question but was imposed upon it by Microsoft's domination of the market. The advent of the Internet and the company's subsequent adoption of e-business and e-commerce tools, not to mention increased office automation and computerization, necessitated the purchase and operation of a mainframe server. Again, choice of mainframe operating systems was determined by the range of third-party products available. Microsoft proved its dominance once again, leading to the adoption of Windows Server 2000. At present, the mainframe OS is Windows Server 2003 R2. At the present time, the company has 56 laptops and PC's running Windows Vista Ultimate Edition, 104 netwo... 3 Evaluation of Windows OS Windows operating systems are hardly the optimal choice for any organization. Tanenbaum (2001) and Tanenbaum and Woodhull (2006) explain that no operating systems have as much security vulnerabilities as do Windows OS's. Security vulnerabilities, a significant problem in themselves, are only complicated by the fact that Microsoft releases far fewer patches than required. Compounded by the widespread popular use of Windows OS's, security is a significant problem as hackers are, seemingly, singularly evoted to compromising systems which run a Windows OS (Tanenbaum, 2001; Tanenbaum and Woodhull, 2006). Not only are Windows operating systems replete with security vulnerabilities but, they are also costly. The implementation of a Windows operating system together with the related security software, costs organizations several thousand dollars, often running into high four or, possibly, five figure sums (Silberschatz et al., 2004). It is, in comparison to Linux OS, extremely costly. Furthermore, consequent to its domination of the market, largely evidenced in the fact that the majority of third-party software is designed for operation in a Windows environment, Microsoft is engaged in the continued increasing of OS prices, rather than their decrease, as per market demand (Silberschatz et al., 2004). The ICT Director confirmed the academic literature findings cited in the preceding, conceding that Windows operating systems were often a security "nightmare" and, in comparison to other OS's, quite costly. Mac OS X and Linux were, in his opinion, much better than Windows. Their security vulnerabilities were

Plan Of Health Promotion Intervention Health And Social Care Essay

Plan Of Health Promotion Intervention Health And Social Care Essay BACKGROUND The relationship between people and their jobs is diverse and complex. People have many different reasons for working and have many different experiences during their working lives. They may, for example, change jobs, take a career break, or choose a different work pattern (Nice et al, 2008). For employers, promoting healthy eating and activity means ensuring that employees have access to a balanced range of food and drink which helps maintain their energy and productivity at work and which contributes to an overall balanced diet. However, while every employee must be free to choose what they eat, employers should support them in maintaining their health by raising awareness of how diet and physical activity contribute to their health and wellbeing; by ensuring that an appropriate range of healthier choices is available to them at work and by providing a physical and social environment that supports healthier choices (Department of Health, 1994). It is estimated that 60% of the popul ation do not participate in levels of physical activity that will promote good health. Many of these people are in employment. In todays society, sedentary lifestyles are on the increase and this is a growing concern, thus, it is important that people are targeted appropriately. With almost half the Irish population employed, what better place to encourage a more active lifestyle than in the workplace. It has also been shown by the centre for health promotion studies that the workplace has been suggested as a favourable area for the promotion of exercise: Because of established channels of communication, existing support network and opportunities for developing corporate norms of behaviour (Centre for health promotion studies, 2001) Current recommendations state that all adults need at least 30 minutes of moderate intensity physical activity on most days of the week which is necessary for health benefits (Health promotion unit, 2001). Recent research shows that most Irish people are not as active as they need to be for their health. Due to time constraints people are finding it more difficult to allocate parts of their day to physical activity because it can assist those who generally cannot find the time outside their working hours, for example, a 20 minute walk during lunch or walk to and from work. The national health and lifestyle survey (2003) showed that 21% of people do not take part in exercise at all in 1998, this figure increased to 28% for the year 2002. Therefore, it is evident from these figures that physical inactivity has increased which leaves people at risk of premature death, chronic disease and disability. However, it is clear that society today has become more competitive and this is reflected in the workplace. Stress-related illness is more frequent due to increasing stress levels in our daily life. It has been seen that, physical activity can reduce stress; therefore, facilitating physical activity initiatives will make a difference to the health and wellbeing of the workforce. OVERALL AIM OBJECTIVES OF THE PROJECT The overall aim is to provide working people with knowledge and resources for promoting physical activity in the workplace. We want to create a workplace where a strong link is seen between work and health, where everyone aspires to a healthy and fulfilling working life, and where health conditions and disabilities are not a barrier to enjoying the benefits of work. The objective of this is to promote the benefits of a physically active workforce and to provide a structure in order to make it easier to encourage the workforce to be more active through: Increasing awareness of the importance of physical activity, educate employees and how their health affects their health. To improve the health of employees. To help people help themselves. To get employees more active during their regular working days. An active workforce is a healthy and happy workforce!!! PLAN OF INVESTIGATION On March 22nd and 23rd 2010, a conference on the promotion of physical activities in the workplace will be held at Fermanagh House, Enniskillen. The two day meetings will provide an opportunity for small groups of local business men and women, invited using the network and community knowledge of the Fermanagh Community Development Agency to interact intensively; the conference format will allow an informal discussion after the presentation, sharing of information and perspectives among people of diverse interest, training and background. Additional areas explored during the conference will nclude: Objectives of health promotion programs. Definition of terms. Target population and types of health promotion programs. Communication and coordination within and between programs Employers involvement. Because of the complexity of the issues, a few background papers will be presented and discussed. Some of the areas to be highlighted in the presentation are methodologies, costs and funding, as well as management, social support networks and family. Implementation of the interventions within the Enniskillen community will be over a 12 week period (post conference meeting) so that we can work in different localities at appropriate times, to explore views before and after implementation of these changes. The focus group meetings every week promoting physical activity are likely to explore what the respondent understands by a healthy and physical active lifestyle and the effects on behaviours and also access to resources, motivation, family and social support networks, incentives and preferences for physical activity with reference to the local built environment, amenities and transport infrastructure. Schedule The following is the schedule for week one at baseline and week twelve post-intervention. It is hoped to visit these workforce groups commencing late March, early April. This is a twelve week program. On week one, I will visit the groups as a whole to give a one day conference meeting including a presentation on how to promote physical activity in and outside the workplace, issue activity quiz (appendix) and take information from each adult participating in the program. In the following eleven weeks, the sport and health outreach program will be introduced into the workplace (weekly activities recorded). Various activity programs will be undertaken by the adults to increase their health and activity levels. (Table 1) The following is a schedule of our programme of activities to be undertaken: SPORTS AND HEALTH OUTREACH PROGRAM SPORTS PROJECT Week Teaching Theme 1 Introduction To Sport for Life, Measurements (baseline) 2 Heart Health 1 3 Heart Health 2 : 60 minutes A Day of Active Play 4. Mr Ms Muscles 1 5. Mr Ms Muscles 2 6 Physical Activity Outdoor 7 Physical Activity Indoor 8 Eat Drink Smart 9 Eat 4 Energy 10 Eat Smart, Move More (energy in must equal energy out) 11. Feel Good 12 Team Building and Review What is Physical Activity? What is Health? Measurements ( post-intervention) Table 1 On the last week of the twelve week program, I will revisit the participants for a follow up conference meeting to give a final talk and discussion on health in the workplace and to evaluate the problems and issues which may have arisen. The following is a list of areas in which the sport and health outreach program will be undertaken: INTERVENTION AREAS FOR THE PROGRAM Week 1 12 ; Baseline and Post-intervention Areas Group 1 (Monday) Group 2 (Tuesday) Enniskillen Town Kesh Belcoo Tempo Ballyinamallard Edenery Evaluation of the intervention Evaluation should be considered as a tool designed to answer questions related to whether objectives are being met or not. Therefore, for evaluation purposes the nature of the planning process, copies of all material utilized and minutes of project meetings can be valuable in trying to correlate changes in dependent areas, such as awareness of the programs existence and what was being offered. To evaluate the project, a health survey will be completed by participants and used to gather baseline and post-intervention information. The health survey will include questions related to their current levels of physical activity. In addition to this participants will be asked to log onto a website where they will record the activities taken every week over a 12 week period. Team captions are able to view these details and encourage active participation in the staff challenges. LIMITATIONS OF PROPOSED INTERVENTION Sedentary work doesnt provide much opportunity for exercise/ long work hours. Lack of motivation to work/ prefer other forms of exercise. Cold weather during the start of the program/ end of day light. Conference room to big, people scattered in different groups Recruitment of people/ work involvement. Time constraints. SO.. PHYSICAL ACTIVITY IS GOOD FOR YOUR HEALTH AND GOOD FOR YOUR BUSINESS REFERENCES Centre for Health Promotion Studies, (2001), An evaluation of the happy heart at work programme: On behalf of the Irish Heart Foundation, National University of Ireland Galway; July 2001 Centre for Health Promotion Studies, (2003), The National Health and Lifestyle Surveys: results of National and Lifestyle Surveys SLAN {Survey of Lifestyle, Attitudes and Nutrition} HBSC {Health Behavious in school aged children}, National University of Ireland Galway; April 2003 Department of Health (2004) Choosing Health Making Healthy Choices Easier. London:TSO Fox, K., (1994), Understanding Young People and their Decisions about Physical Activity, B J P E, 25 (1), 15-19 Health Promotion Unit, (2001), Get a life, get active handbook. A handy guide of physical activity for a healthier heart, Ireland needs a change of heart campaign, 2001 Nice, K. (2008). Changing Perceptions about sickness and work: judging capacity for work and locating responsibility for rehabilitation. Social and public policy Review Volume 2, number 2; Berthoud, R. (2007). Work-rich and Work-poor: three decades of change The Policy Press and Joseph Rowntree Foundation; Waddell, G. and Burton, A. K. (2006). Is work good for your health and well-being? TSO. Trost SG, Sallis JF, Pate RR et al (2003), Evaluating a model of parental influence on youth physical activity. Am J Prev Med 2003; 25: 277-82

The Kalapalo Indians :: essays research papers

The Kalapalo Indians The Kalapalo Indians of Central Brazil are one of a few surviving indigenous cultures that is uniquely protected by a national reserve in lowland South America. Through no effort of there own, they have been isolated artificially from Brazilian social and economic influences that reach almost every other Indian tribe in Brazil. This unusual situation has made it possible for the Kalapalo’s culture to be undisturbed by the outside world and the surrounding tribes. Much of Kalapalo life is run through a central concept or an ideal of behavior, called ifutisu. This is an infinite ideological concept that is represented in many ways in social life and ideal organization among the Kalapalo. The area in which the Kalapalo live is in the northeastern Mato Grosso state called Upper Xingu Basin. There are four unintelligible languages by groups in this region. This makes the Upper Xingu Basin linguistically diverse, but with many of the groups still sharing the same social and ideological features. It is very difficult to trace back the origins of Kalapalo life because of the integration of the many different and culturally diverse groups in the Upper Xingu Basin. So, many of systems of kinship classification, marriage practices, ceremonial organizations, status allocation, and religious beliefs are consistent with cultural rules and social practices and not with the original system. Many of the modern local groups can only reconstruct their own history which is in limited detail, these systems can’t be isolated completely from the existing society. The two most important social units in Upper Xingu society are the village and the household groups. Both the village and household can be considered corporate in that both control rights to territorial resources, acts as a unit when performing certain economic and ceremonial activities. Members of a household group are obligated to pass out food which they collect amongst themselves. Even when one cannot supply food a Kalapalo is assured of a share because everyone is treated with the same kind of respect. Despite this corporate organization, membership in villages and households is constantly changing, and there is much movement of people between group to group. The Kalapalo society is a system wherein social units, such as the village groups and households exist only because of the individual who decides to live in these systems and choose to cooperate with one another. This is very different from other non-western societies whereas the individual acquire the responsibility to join in social units, by birth or other means of relationship to and with each other regardless of the identity of the individual themselves. The Kalapalo social organization is characterized by a flexible group membership

‘Describe and Evaluate Carl Jung’s Theory Concerning Personality Types Essay

Introduction In this essay I aim to demonstrate an understanding of Jung’s personality types by describing and evaluating his theory and to show how they might useful in helping a therapist to determine therapeutic goals. I will also look at some of the criticisms levelled at Jung’s theory. Carl Gustav Jung, (26 July 1875 – 6 June 1961), was a Swiss psychologist and psychiatrist, and the founder of analytical psychology. His father was a Pastor, and he had an isolated childhood, becoming very introverted, it seems he had a schizoid personality. Although Freud was involved with analytical psychology and worked with patients with hysterical neuroses; Jung, however, worked with psychotic patients in hospital. He was struck by the universal symbols (or Archetypes) in their delusions and hallucinations (ref. Dennis Brown and Jonathan Redder (1989) p. 107). His work and influence extends way beyond understanding personality, and he is considered to be one of the greatest thinkers to have theorised about life and how people relate to it. Carl Jung was among many great personality theorists who drew inspiration and guidance from the ancient models like astrology and the Four Temperaments. For hundreds of years there has been some kind of ‘typology’ to try and categorise individual’s attitudes and behaviour, e. g. Astrology. Oriental astrologers invented the oldest form of typology; believing is that there is a personality trait that is relevant to each sign and that a person’s character/personality can be classified in terms of the elements – fire water air and earth. Those under fire had a fiery nature and corresponding temperament and fate, etc. The ancient Greeks believed in the ‘four temperaments’ / ‘four humours’, which can be traced back to Ancient Greek medicine and philosophy (400BC), especially in the work of Hippocrates – the ‘Father of Medicine’) and in Plato’s ideas about character and personality. It was believed that in order to maintain health, people needed an even balance of the four body fluids: blood, phlegm, yellow bile, and black bile. These four body fluids were linked to certain organs and illnesses and also represented the ‘Four Temperaments’ or ‘Four Humours’ of personality. The Greek physician Galen (AD 130-200) later introduced the aspect of four basic temperaments reflecting the humors: the sanguine, buoyant type; the phlegmatic, sluggish type; the choleric, quick-tempered type; and the melancholic, dejected type. Galen also classified drugs in terms of their supposed effects on the four humors. He thus created a systematic guide or selecting drugs, which although scientifically incorrect were the foundation stone of treating psychological and psychiatric illnesses. Carl Jung approached personality and ‘psychological types’ (also referred to as Jung’s psychological types) from a perspective of clinical psychoanalysis. He was one of the few psychologists in the twentieth century to maintain that development extends beyond childhood and adolescence through mid-life and into old age. He focused on establishing and developing a relationship between conscious and unconscious processes. Jung believed that Page 2 there was a dialogue between the conscious and unconscious and without it the unconscious processes can weaken and even jeopardise the personality and this is seen in one of his central concepts of individuation. He believed that individuation is a life long process of personal development that involves establishing a connection between the ego and the self, which could be brought to its highest realisation if worked with and the unconscious was confronted. (Stevens 1999) Jung, like Freud, referred to the ego when describing the more conscious aspect of personality. Unlike Freud he did not seek to minimise the unconscious side of the personality, but instead gave it equal status, complimentary to that of the conscious. He referred to the integrated personality as Self; the centre of the total psyche, including both the conscious and the unconscious. The Self includes all of a person’s qualities and potentials whether or not they become apparent at a particular stage of life. The goal of therapy is to guide the client to become a whole a human being as personal circumstances will allow. It was out of Jung’s confrontation with the unconscious, both in himself and in his patients, that he slowly elaborated his psychology. In his 1921 work, ‘Personality Types’, Jung compared his four functions (as shown below) of personality to the four points on a compass. While a person faces one direction, he or she still uses the other points as a guide. Most people keep one function as the dominant one although some people may develop two over a lifetime. It is only the person who achieves self-realization that has completely developed all four functions. His book also acted as the compass by which Jung tried to understand how he differed from Freud and Adler, but more importantly, could begin to chart the internal world of people. Jung’s Four Psychological Functions are as follows: Rational Functions ?Thinking (process of cognitive thought) ?Feeling (function of subjective judgment or valuation) enabling decision making Irrational Functions ?Sensation (perception using the physical sense organs ?Intuition (receptivity to unconscious contents) providing the information on which to make judgments. Jung held a deep appreciation of creative life and considered spirituality a central part of the human journey. There is a whole literature relating Jungian psychology and spirituality, primarily from a Christian perspective. This literature includes writings by Kelsey (1974,1982) and by Sanford (1968, 1981). Caprio and Hedberg’s (1986) Coming Home: A Handbook for Exploring the Sanctuary Within is a practical guide for spiritual work in the Christian tradition. It contains striking personal stories, excellent illustrations, and useful exercises. (Frager & Fadiman 2005) Jung’s description of personality states that in order to Page 3 identify a psychological type it is necessary to determine whether a person is oriented primarily toward his inner world (introversion) or toward external reality (extraversion), known as the fundamental attitude of the individual to emphasise its importance. Jung’s eight personality types are as follows: ?Extroverted Thinking – Jung theorized that people understand the world through a mix of concrete ideas and abstract ones, but the abstract concepts are ones passed down from other people. Extroverted thinkers are often found working in the research sciences and mathematics. †¢Introverted Thinking – These individuals interpret stimuli in the environment through a subjective and creative way. The interpretations are informed by internal knowledge and understanding. Philosophers and theoretical scientists are often introverted thinking-oriented people. †¢Extroverted Feeling – These people judge the value of things based on objective fact. Comfortable in social situations, they form their opinions based on socially accepted values and majority beliefs. They are often found working in business and politics. †¢Introverted Feeling – These people make judgments based on subjective ideas and on internally established beliefs. Oftentimes they ignore prevailing attitudes and defy social norms of thinking. Introverted feeling people thrive in careers as art critics. †¢Extroverted Sensing – These people perceive the world as it really exists. Their perceptions are not colored by any pre-existing beliefs. Jobs that require objective review, like wine tasters and proofreaders, are best filled by extroverted sensing people. †¢Introverted Sensing – These individuals interpret the world through the lens of subjective attitudes and rarely see something for only what it is. They make sense of the environment by giving it meaning based on internal reflection. Introverted sensing people often turn to various arts, including portrait painting and classical music. †¢Extroverted Intuitive – These people prefer to understand the meanings of things through subliminally perceived objective fact rather than incoming sensory information. They rely on hunches and often disregard what they perceive directly from their senses. Inventors that come upon their invention via a stroke of insight and some religious reformers are characterized by the extraverted intuitive type. †¢Introverted Intuitive – These individuals, Jung thought, are profoundly influenced by their internal motivations even though they do not completely understand them. They find meaning through unconscious, subjective ideas about the world. Introverted intuitive people comprise a significant portion of mystics, surrealistic artists, and religious fanatics. They are mystic dreamers, concerned with possibilities rather than what is currently present. Seldom understood by others. Repress sensing. Jung described himself as an introverted intuitor. Introverts are people who prefer their internal world of thoughts, feelings, fantasies, dreams, and so on, while extroverts prefer the external world of things and people and activities. Page 4 Today the words have become confused with ideas like shyness and sociability, partially because introverts tend to be shy and extroverts tend to be sociable. But Jung intended for them to refer more to whether you (â€Å"ego†) more often faced toward the persona and outer reality, or toward the collective unconscious and its archetypes. In that sense, the introvert is somewhat more mature than the extrovert. Our culture, of course, values the extrovert much more. Jung warned that we all tend to value our own type most, (Boeree 1996); a notion which is particularly useful to therapists today as it is important not to allow personal feelings to take place when working with clients. Both introvert and extravert overvalue their strengths and each tends to undervalue the other. To the extravert, the introvert seems egotistical and dull, and to the introvert, the extravert appears superficial and insincere (Fordham, 1966). Jung believed that a person remained an extravert or introvert without change for the whole of his life, and that heredity determines whether the libido is directed inward or outward. Whether a person is an introvert or extrovert they need to deal with both their inner and outer world. And each has their preferred way of dealing with it, ways which they are comfortable with and good at. This hypothesised stability of the introversion-extroversion trait is consistent with empirical research using Non-Jungian measures of introversion and extraversion. (Cloniger 2000) Jung suggested a link between each of the attitudes and certain neurotic disorders which will be discussed later. We now find the introvert-extravert dimension in several theories, notably Hans Eysenck’s. In Eysenck’s (1982) view people are biosocial animals and that psychology stands at the crossroads of biological sciences and social sciences. He states that psychology must become more of a true science with methodology in all that the therapist does in order to permit personality theorists to make predictions that can be tested and therefore make possible the development of the causal theory of personality, which he believes will inevitably help the therapist with clients presenting problems. Jung compared the conscious part of the psyche (ego) to an island that rises out of the sea. We notice only the part above the water, even though there is a greater landmass below the water – much like an iceberg, the unconscious lies below (Fordam1953). The personal unconscious is a reservoir of experience unique to each individual consisting of perceptions, thoughts, feelings and memories that have been put to one side or repressed but not always covered by sea and therefore can be reclaimed. Whereas the personal unconscious is unique to every individual, the collective unconscious is shared or â€Å"transpersonal† and consists of certain potentialities that we all share because of our human nature, because we all live in groups and in some form of society or family life. He believed that the collective unconscious did not develop individually but was inherited and consisted of pre-existent forms, the archetypes. An archetype is a universal thought form or predisposition to respond to the world in certain ways and is crucial to Jung’s concept of the collective unconscious because it emphasises potentialities in which we may express our humanness. He believed that they appeared to us in dreams, art, ritual, myths and symptoms. Eysenck believed that from a point of view of science, Jung’s contribution to the study of personality types had been primarily negative as he permitted mystical notions to override empirical data and sought to go beyond descriptive analysis to the causal analysis of personality. A person is not usually defined by only one of the eight personality types. Instead, the different functions exist in a hierarchy. One function will have a superior effect and another will have a secondary effect. Usually, according to Jung, a person only makes significant use Page 5 of two functions. The other two take inferior positions. Jung believed that it was not sufficient to possess just one of the above-mentioned functions to be a well-rounded personality and be able to face life’s experiences. Jung described two of the four functions as rational and two as irrational; also he used the terms judging/perceiving. Thinking can account for logic and judging. Our likes/dislikes are a feeling function. These two functions are known as rational as they use our reflecting ability. Sensation and intuition are known as irrational functions because it is what is seen in the external world (sensation) and inner world (intuition). In practice, the auxiliary function is always one whose nature, rational or irrational, is different from the primary function. For instance, feeling cannot be the secondary function when thinking is dominant, and vice versa, because both are rational and judging functions (Daryl Sharp. 1989. p.19) One of the four functions may be developed more, and this would be known as a primary or superior function, whilst the others may be classed as inferior. What this means is that a primary function is one which a person uses more, whilst perhaps, other functions are not used so much (inferior) and these might contribute to a person feeling unable to cope with a situation in which an inferior function is needed to be active. Jung acknowledged that the four orienting functions do not contain everything in the conscious psyche. Will power and memory, for instance, are not included. The reason for this is that they are not typological determinants-though naturally they may be affected by the way one functions typologically thinking is always accompanied by an inferiority of feeling, and differentiated sensation is injurious to intuition and vice versa (ref. Daryl Sharp. 1987. p. 15) Jung used the term ‘libido’ to define what he meant by extrovert and introvert, it was not meant in a sexual way, like Freud, but as a term for energy. Introversion, writes Jung, â€Å"is normally characterized by a hesitant, reflective, retiring nature that keeps itself to itself, shrinks from objects {and} is always slightly on the defensive†. Conversely, Extraversion â€Å"is normally characterized by an outgoing, candid, and accommodating nature that adapts easily to a given situation, quickly form attachments, and, setting aside any possible misgivings, will often venture forth with careless confidence into unknown situations†. (ref. Daryl Sharp1987. p. 13). The balance between the two can be disturbed either way, on the one side, extreme withdrawal, introversion or even psychosis, cuts a person off from external reality. On the other side, excessively extroverted or constricted personalities may be cut off from subjective feelings or inner reality (Ref.Dennis Brown & Jonathan Redder 1989p. 81). Jung acknowledged that it is sometimes difficult to work out what personality type some people belong to, he stated, ‘†¦It is often very difficult to find out whether a person belongs to one type or the other, especially in regard to oneself’ (ref Jung. Anthony Stevens. 2001. p. 99) People change their way of behaviour in different circumstances, because this is the way they wish to be perceived, to be accepted by others. Jung referred to this as a persona (or a mask) where a person relays to others, someone they are not, seemingly to conform to others expectations of them. This is also known as the primitive side of the personality The persona Page 6 forms in early childhood, when a child forms in his mind what is acceptable to his parents, teachers etc. If it is repressed this is what Jung referred to as ‘the shadow’. If the shadow is not allowed to surface, it will grow bigger. Jung believed that by facing up to your shadow, it may enable you to change it. The shadow may emerge in times of extreme anger/dreams. Jung believed that the shadow is essential as it allows an individual to view the world. We are each born with a natural balance. If our natural balance is upset due to repression or conditioning then our minds will in some way seek to restore the balance which Jung saw as the power of the unconscious surfacing as ‘the return of the repressed ‘. The ego emerges out of the self in childhood. It is your individuality, who you are, your own ego appertaining just to you, the centre of consciousness. As you go into adulthood there may be trouble between the ego and self, as the individuals attitude change. Affirmation of the Self liberates its creative energies and brings certain knowledge that the best life is the life lived sub specie fraternisation (ref.. Anthony Stevens 2001. p. 157). Jung seemed to place a lot of emphasis on the Self. I suppose this is because it is the Self, which he believed, will ultimately envisage change in behaviour. He was one of the few psychologists in the twentieth century to maintain that development extends beyond childhood and adolescence through mid-life into old age. (ref. Anthony Stevens 2001. p. 38).. Jung disagreed with Freud on his views on sexuality i.e. the ‘Oedipus complex’. Jung preferred to call this complex ‘a love aspect’, of a mother/child and not a sexual one/incest, as Freud believed to be the case. Jung and Freud both agreed though, that unconscious thoughts (dreams) were the way to personal insight of the individual. After his parting with Freud, overtly because of disagreement about the importance of sexuality, but perhaps also over father-son rivalries, Jung again withdrew into what Heisenberg (1970) calls a ‘creative illness’ during which he too conducted a self analysis (ref Dennis Brown and Jonathan Redder (1989) p. 107). But he did not use ‘free association’, but provoked unconscious imagery which he wrote down, drew his dreams, prolonging stories which he told himself. This is how he became involved in analytical psychology. He spent long periods at his lakeside retreat, alternating between his inner world/ outer world. Freud, looked back into a client’s childhood, whereas Jung looked to the future more and did not put much importance into the past, more in what can be achieved, the goals to aim for†¦.. the hope†¦.. of change. The unconscious mind of a man, Jung believed, contained a female element (anima), and a woman’s a male element (animus). These he believed to be linked to erotic desires, on what the individual finds attractive in the opposite sex. Another belief Jung held, is that if a person reacts very strongly to his anima/animus it may lead to homosexuality. This is what he believed, not which has been proven to be true. Page 7 Jung’s theories, I believe to be useful in therapy, because if you can assess an individuals personality, you can endeavor to make the therapy more applicable to their ‘type’ which Jung viewed as their uniqueness as an individual, ‘the wholeness’. He did not hide behind a client like Freud,preferring to use a face to face method, where the client and the therapist are equal; he also used personal work on dreams, a variety of ways to try and promote growth in the client, to look to the future. His views on mental illness gave some hope to a sufferer as he believed that within the psychosis experienced there is a personality concealed, with hopes, desires etc. he tried to understand them through interpretation. Jung saw mental illness as a flaw, as inferior, but tried to help the individual face this inferior side and approach his extroverted side to achieve ‘wholeness’. On the whole, Jung’s typology is best used in the way that one would use a compass; all typological possibilities are theoretically available to the Self, but it is useful to be able to establish those co-ordinates that one is using to chart one’s course through life. Jung accepted that this course is never intractably fixed; it may be at any time be subject to alteration. Viewed in this light, awareness of one’s psychological type is not a constraint but liberation, for it can open up new navigational possibilities in life, the existence of which one might otherwise never have discovered (ref.Anthony Stevens. 2001. p. 101) Jung possessed his critics, mainly Freudian, after his split with Freud; in particular his Archetypes theories focusing on Jung’s belief that the origins of archetypes (and their basis in the collective unconscious) transcend to the individual, in that they reflect on ancestral or universal essence. The critique also examines a related notion of Jung’s, that the collective unconscious unites us with the world around us in an immediate paranormal or synchronization sense. These notions of Jung’s are found to be seriously flawed. In spite of this, the critique suggests that Jung’s belief in the genetic basis of certain unconscious content holds some promise. With this in mind, suggestions are made concerning needed modification in Jung’s theory and concerning the kind of evidence required for its support. (ref. Journey of Humanistic Psychology, Spring 1996. Vol 36 no. 261. 91. p. 223-242. Another criticism with regards to Jung is he does not delve into childhood experience; in contrast to Freud and psychoanalysis and some psychologists find his theories difficult and drawn out. Also his theory does generate a moderate amount of research and 2) Neither possible to verify or falsify. (ref. HttpYahoo. com. Page 8 Conclusion In order to efficiently help a client and to determine therapeutic goals it is necessary to establish whether a person is primarily orientated toward their inner (introversion) or outer world (extraversion) and next to assess which are the dominant and auxillary psychological functions of the client. Jung said that people connect ideas, feelings, experiences and information by way of associations in the unconscious in such a way as to affect their behavior. He identified these groupings as ‘Complexes’. He believed that they may be organised around a particular person or object and the therapist may use this knowledge to bring to the forefront of the client’s consciousness a situation which they may be finding difficult to extricate from. The therapeutic goal of Jungian therapy is to help the client resolve unbalanced aspects of their personality which present in a number of differing ways of psychological disturbance. Examples include: extreme negativity, addictions, degrees of paranoia, sudden religious conversion, in appropriate attachments to unsuitable partners, hysteria, mania, depression, hypochondrias or schizoid personality traits as Jung himself had as a boy. By understanding his theory and how each type may present the therapist can help them unlock the shadow sides of their personality. It is a process in which the client is helped to come to terms with the place of self within their own world and also to help them see that they are part of a greater collective unconscious. Much of Jung’s work was about the interconnectedness of all people and cultures. Today more than ever as we seek to become â€Å"one world† Jung’s work with eastern as well as western religions and cultures seems more and more appropriate. The work of Hans Eysenck through empirical studies across the world has shown that personality types exist in all cultures and therefore concludes that there is a genetic component to personality types. â€Å"Such cross cultural unanimity would be unlikely if biological factors did not play a predominant part† (Eysenck,1990) But like Jung he believed that environmental factors probably determine how much an individual will develop to their full potential. The use of appropriate assessment techniques can be invaluable in helping a therapist to develop the untapped potential within the individual and is so doing contribute to the collective unconsciousness and synchronicity of the planet as a whole.

Apple, a Socially Responsible Corporation

Apple, a Socially Responsible Corporation It is no mystery that companies exist and desire to make a profit from their product or service being offered. However, it is becoming increasing popular that companies desire to achieve social responsibility in order to increase their public image, which in turn should lead to increased profits. In this class, we learned that social responsibility is the duty to take an action that will benefit the interests of society and the organization (Kinicki & Williams 2011).One of the ways to become more socially responsible that is adopted by many companies is through green management, which is referred to using various policies to reduce environmental problems (Tim Barnett, n. d. ). More and more companies are becoming concerned about the impact their organization is having on the natural environment. Green management can, and should be, done by small and large organizations since it can increase the public image of the organization, thus affecting consumer’s perspectives and investors’ behavior.In the short-term, going green means that management assists in saving the natural environment. However, in the long-term, the costs will be reduced, thus increasing profits as well as achieving green management through waste minimization and improved energy efficiency. Therefore, making â€Å"going green† a win-win situation. By contrast, those companies that continuously cause pollutions will be criticized as companies of social irresponsibility, which will damage their public image and affect the sales of their products. For this research paper I have chosen to discuss Apple Inc. nd how they are a socially responsible corporation. Apple (then Apple Computer) was built by Steven Wozniak and Steven Jobs in April of 1976. For more than two decades, Apple was predominantly a manufacturer of personal computers, including the Apple I, II, Macintosh, and Power Mac lines. In 1985 Jobs was fired from the corporation he had help start. However, due to the low market share and rocky sales experienced during the 90s, Jobs returned as Apple’s CEO in 1996 (Company History, n. d. ). Apple’s products now include MacBook, iPod, iPhone, iPad, as well as some online services like iTunes and iCloud.Since Apple is currently the largest technology firm in the world, its policies about environment protection are certain to carry weight by public and even have some level of impact on the behavior of its suppliers. [update] One way that Apple has become socially responsible is by creating products that are multi-functional. In 2010, Apple launched a new product, the iPad. The iPad provides multi-functions such as e-book reader, cameras allowing for Face Time and HD video recording, Wi-Fi, 3G, and theater and music repository to name a few.This means that consumers who own an iPad no longer need to purchase e-book reader, camera, mp3 or mp4, and even the DVD player since it has gathered the functions of various products in one. In other words, it has fulfilled the different desire of the consumers in just one product. Perhaps this is why the iPad had been sold out in the first quarter of the 2010 financial year. Apple has also successfully developed a longer-lasting battery which outlasted competitor’s batteries.This means that consumers could save money since they will need not to buy new batteries frequently, which is important to consumers in deciding which technological products to choose. Moreover, Apple is also concerned with the energy efficiency. Every single Apple product not only meets but exceeds the United States Environmental Protection Agency’s strict ENERGY STAR guidelines for efficiency. Apple is the only company in the industry that can make this claim. The experience about designing the software and hardware system gives Apple a convenience to achieve this mission.For instance, the power consumed by Mac mini is one-sixth of power consumed by a ty pical light bulb! Such design can satisfy the demand of consumers since it can reduce the expenditures of electricity and thus can reduce their living expenses. In long-term, it can help this company to increase sales of their products. Apple has also developed a smaller and lighter packaging which has the ability to protect the products as well. For example, the new version of MacBook is fifty-three percent smaller than the first generation of MacBook.This kind of efficient packaging design not only enables the company to reduce the raw materials needed in and waste brought from the production process, it also helps to reduce the emissions produced during product transportation since a vehicle can carry more products, thus, reducing the amount of boats and planes used in distribution. Obviously, the smaller packaging decreases the cost of production such as fees for warehouses used and materials used as well as make their product easily carried by consumers. Another example is the packaging for the iPhone.It is almost entirely recyclable and its retail box is made primarily from bio-based materials. In addition, its packaging is extremely material efficient, allowing more units to be transported in a single shipping container. The paper used in packaging of every unit of iPhone 4 were reduced from 136g to 120g compared with that of the iPhone 3GS. Apple iPhone packaging is now getting smaller and smaller with each and every generation which is more economical and environmental. On the other hand, Apple’s retail stores implemented a â€Å"no plastic bags† policy in order to cut back on unnecessary packaging a few years ago.Plastic bags are difficult and costly to recycle, they will break down into tiny particles that contaminate the soil and waterways and penetrate the food chain when animals ingest them. They clog up gutters and drains causing water and sewage to overflow and become the breeding grounds of germs and bacteria that cause diseases. Therefore, this policy taken by Apple can help to significantly reduce the pollutions caused by thrown away plastic bags, especially since the quantities of products sold by Apple are over millions.Apple uses the Life Cycle Assessment (LCA) to calculate greenhouse gas emissions for each product. The Natural Resources and Environmental Protection Act requires that manufacturers of new televisions, computer and printers must have established an electronic recycling program by April 2011. (Roger Mock, 2011) As one of the manufacturer of technology production, Apple offered Electronic Waste Takeback Program which was established as part of Michigan Law which refers to proper disposal of hazardous materials.Hazardous material can damage our health by increasing cancer risk, damaging our body system and even lead to death. The European Restriction of Hazardous Substances Directive restricts the use of lead, mercury, cadmium, hexavalent chromium, polybrominated biphenyls and polybrominate d diphenyl ether, which Apple complies with. Apple also complies with the Consumer Product Safety Improvement Act of 2008 which pertains to the lead content of consumer products and the Registration, Evaluation, Authorization and Restriction of Chemicals Regulation CH (REACH) which pertains to chemicals and their safe use.In addition, Apple is on the European Chemicals Agency list for producing products that do not contain any substances of very high concern. Further, Apple, along with other top smart phone companies, signed an agreement on the standardization of mobile phone chargers which reduce the electronic waste and greenhouse gas emissions of such by the thousand tons (Apple Inc, 2012). To minimize the environment impact, Apple refers to precautionary principle to reduce and eliminate environmentally hazardous substances from their products.There are three important elements of this principle: preventative action, voluntary elimination and proactive search for safer substitut es (â€Å"Latest News about Environmental Protection Laws and Regulations,† 2010). They planned to completely eliminate the use of hazardous substances such as PVC and brominated flame retardants (BFRs) in its products by the end of 2008. They have worked with the manufacturing partners to eliminate BFRs and harmful toxins. Finally, all Apple products are now free of BFRs and PVC and Apple plans to eliminate all forms of chlorine and bromine.The effects of hazardous substances can be skin irritation, asthma, losing consciousness, cancer, infection from bacteria and other micro-organisms, and on occasion, death. So, it is necessary to eliminate these harmful substances. Apple carefully manages the environmental impact of its facilities, and as a result they represent only two percent of its assessed greenhouse gas emissions, which come from the production, transport, use, and recycling of products (Apple Inc, 2011).Apple now discloses full product lifestyle emissions and carbo n footprint; it primarily reports on their facilities as a gauge of its environmental impact. For purpose to reduce the environmental impact, switching off the light and recycling office waste are not enough. There is the biggest impact of this company on the environment when using Apple’s products. That’s why Apple focuses on their product’s design and innovation. Apple has taken significant steps to lessen greenhouse gas emissions produced by its facilities worldwide (Apple Inc, 2011).Code of Ethics is a formal document that states an organization’s primary values and the ethical rules it expects managers and non-managerial employees to follow. The code of ethics for Apple is â€Å"Ethics: The Way We Do Business Worldwide, 2005. † It is applying all employees, including its top management. Apple’s stated policy includes expectations about maintaining high standards of business conduct, to be ethical in business dealings, to avoid conflicts of interest, to respect confidentiality, to conduct business within the law and to conduct business which benefits communities.Apple now requires suppliers to commit to their comprehensive Supplier Code of Conduct as condition of their contract with them since Apple is committed to ensuring that the highest standards of social responsibility throughout their supple base. Apple requires suppliers to provide a safe and healthy work environment, so suppliers must eliminate chemical hazards or minimize the use of some harmful materials according to the legal requirement (Apple Inc. 2012). In 2005, Apple started a recycling program. At that time, Apple decided to hold a free recycling program for its iPod digital music player.Their customers were able to bring the iPod to any of Apple’s (then) one hundred retail stores in the United States for free, environmentally friendly disposal. Besides that, those who brought their iPod in to recycle would receive ten percent discount on th e purchase of a new iPod on that day. This program continued until 2010. In 2010, Apple announced the updated program which increased the products eligible to be recycled. Now, iPod, iPhone, iPad and Mac can be sent to Apple retail stores for recycling (Apple, 2012).They have two categories on the recycling program which are computer reuse and recycling as well as iPod and mobile phones recycling. For the computer reuse and recycling program, they undertake the community to solve the environmental problems, especially the pollutions which may be caused from Apple’s productions. People can bring their old Mac batteries or computers whether they are working or nonworking. If it can be reused, then they will be given an Apple gift card which can be used to purchase Apple’s products. Otherwise, they will recycle it responsibly at no cost to the customer.Apple also accepts the computers which are non-Apple-brand because Apple contracts with WeRecycle! to process recycling f or those products. iPod and mobile phone recycling is a program that is similar to the two programs mentioned previously. However, if the person doesn’t live near any Apple retail store, he or she can simply go online to the Apple website and complete the form and recycle the iPod or mobile phone via mail (Apple 2012). Finally, Apple has become a socially responsible corporation with the implementation of a commuter alternative program which has more than ten thousand employee participants.At Apple headquarters in Cupertino, California, the company pays one hundred dollars per month of employees’ bus, train, light rail, vanpool, and other transit costs through its Apple Commuter Alternatives Program. They have more than eleven hundred Apple employees that ride their free biodiesel commuter coaches daily. Apple also provides lockers, showers, and turn-up subsidies for their employees who cycle, walk or run to work. In addition, Apple maintains a database of the employee ’s addresses and working schedules for those who are interested in ridesharing or carpooling.Further, Apple has offered free shuttle services for its employees as their workers transport between the Bay Area and Cupertino. Those shuttle buses provide seats with individual power connectors to run and charge notebooks while in transit as well as being equipped with Wi-Fi for internet connectivity. Apple estimates that these programs have eliminated the use of over a thousand single-occupant cars per day, thereby saving the environment of the pollution of over a thousand single-occupant cars per day.As you can see, Apple has put forth a lot of efforts in green management and being more socially responsible. According to Senior Vice President of Hardware Engineering, Bob Mansfield (2012), â€Å"Apple makes the most environmentally responsible products in our industry. † They achieve this through several perspectives: the product (e. g. multi-functional products), the emplo yees (e. g. commuter alternatives programs) and the environment (e. g. reduce using material that will harm the environment). Apple is strict and has a high demand in environmental safe programs.That’s why they design them to use less material, ship with smaller packaging, be free of toxic substances, and be as energy efficient and recyclable as possible (â€Å"The Story Behind Apple's Environmental Footprint,† 2012). Further, Apple not only meets government requirements, but they exceed them and still continue to improve their products to continually reduce the harm to the environment. Perhaps other companies should consider using Apple as a role model and together try to save the environment. After all, it is the only one we have. References 1. Unknown. (n. d. ). Company History: 1976-1981. In undefined.Retrieved November 18, 2012, from http://www. apple-history. com/h1. 2. Mansfield, Bob. (July 13, 2012). A Letter From Bob Mansfield. In Apple and the Environment. Re trieved November 18, 2012, from http://www. apple. com/environment/letter-to-customers/. 3. Unknown. (2012). The Story Behind Apple's Environmental Footprint. In Apple and the Environment. Retrieved November 18, 2012, from http://www. apple. com/environment/. 4. Apple Inc. (January, 2012). Apple Supplier Code of Conduct. In undefined. Retrieved November 18, 2012, from http://images. apple. com/supplierresponsibility/pdf/Apple_Supplier_Code_of_Con